Introducing our new set 𝐇𝐀𝐓𝐓𝐈.
Following on from our BC campaign last year we wanted to do something more in line with our brand ethos and message of inclusivity of all women. We have always promised to use the amazing platform you have given us to raise awareness and empower all women. It was so important to us to spread this message with those whom understand most. We approached several inspiring young women who have all been diagnosed with breast cancer and all who wanted to use their diagnosis to inspire and educate others. We were so honoured they accepted to join this campaign with us. One of those amazing young women sadly gained her angel wings a few days before the shoot.
The majority of these girls have used social media as a support network to support each other on their journeys. There are no words to describe the feeling of bringing them together in the same room for the first time or to give those who new nobody there a new support network. It was unanimously requested by the young women that we called this set after Hatti, to honour someone so greatly influential on some of their journeys. With permission from Hatti’s incredible family, we are honoured to this year introduce you to our Hatti set.
The Hatti is now live and available to order where we will be donating to @make2ndscount .A charity hand picked by the young women based on the experience of their journeys. We hope you love the set as much as we do!